The Restaurant Marketing Solution Report

 

The great news is that it’s very easy (and cheap) to
create an email newsletter for your restaurant
using software such as Getresponse who I have
used to run my own newsletters and those of my
clients for over 15 years.
They make it very simple to create a great looking
email newsletter in minutes and will even let you
try their service for 30 days totally free.
You can see details of Getresponse by clicking here.
This special link will also give you a discount of 10%
off the normal monthly cost.

You can market your restaurant on the most
popular social media sites such as Twitter,
Facebook, LinkedIn, Google My Business, YouTube,
etc. Your customers will be able to leave feedback
or questions about your food and service right on
your pages; giving your brand a chance to shine by
publicly responding and providing excellent service.
Responding to customer concerns – and even
customer praise – shows that your company really
cares about your customers. Showing that you
place value on your customers’ happiness will
ultimately lead to repeat visits and a higher level of
customer retention over time.
I have created a free Cheat Sheet that will show you
how to attract more diners to your restaurant from
social media, simply by posting to your Facebook
page.

Ask for a deposit at the time of booking
This has it’s downsides as some people will just
not be willing to consider leaving a deposit at
the time of booking, but some restaurants have
used the deposit very successfully to reduce
cancellations and cover part of the cost when
there is a no-show.
Take a credit card on booking and charge for
no-shows
This is similar to taking a deposit but you only
actually charge the card if they don’t show.
Again, some customers may not be willing to
give a card in advance and of course you need to
have a system that allows you to do this.
Send a confirmation of their booking
Many restaurant bookings are done over the
phone and so the customer is left to simply
remember the date and time that they have
booked. Sending a confirmation of the booking
by email or text message, serves to make the
booking more “official” in the mind of the
customer, and also gives them something to
refer back to if they are unsure about where or
when they’ve booked.

Give a reminder just prior to the reservation
date
Giving a reminder a day or so before the
reservation date is one of the very best methods
of a/ reducing no-shows and b/ finding out in
advance if the customer needs to cancel their
booking. The reminder could be done by phone
(if you or your staff have time to call everyone),
by email or by text message.
Whichever method you choose, I highly
recommend that you take the time to implement a
system that you repeat for every single booking
you take. These methods really do work in reducing
the number of no-shows and so you are losing
money by not implementing them in your
restaurant!
If you’d like help in reducing your no-shows, then
you may be interested in my Restaurant
Reservation Reminders system as it automates
booking confirmations and booking reminders for
you at a very low cost!
It has been reducing no-shows by over 83% for my
restaurant clients, so I’d like to prove how effective
it can be for your restaurant by giving you a full
week’s trial, at absolutely no cost!

Consumers today fully trust what other consumers
have to say about a product, company, or
restaurant online – whether it’s true or not. This
means if your “satisfied” customers come across
negative comments regarding your company,
chances are that your image can be tarnished by
them – making them seek out other alternatives…
a.k.a – your competition.
Want to really put your customer loyalty on a high
level? Ask your happy customers to leave reviews
for you on the various online review sites such as
Google+, Yelp, your Facebook page, Trip Advisor
etc.
Happy customers will likely leave a positive review
but do not offer an incentive for doing so because
that could be considered “bribing,” which could
backfire.
So you know the best way to accomplish this? Just
provide great food and service and then ask for a
review. Many diners will be very happy to leave a
good review for you! It’s as simple as that.
Over time, you will see the level of online reviews
get better and better for your restaurant as long as
you continue to offer quality food and great
service. This in turn will keep your existing
customers coming back for more – as well as attract
new customers

Not only do you need to monitor and respond to
things that are being said about your brand online;
but you also need to continuously build brand
awareness using various methods to help your
customers remember YOU when it matters most.
Remember, your happy customers can still leave
you in just a blink of an eye; but don’t let it be
because of your online reputation, which can be
monitored, managed, and controlled

Implementing strategies to retain your existing
customers is much more affordable than
aggressively prospecting for new customers. So any
money spent on loyalty and rewards programs will
lead to customer retention and repeat sales, which
is always worth it.
What Exactly Is a Customer
Rewards Program?
A customer rewards program is a marketing
strategy that is adapted by restaurants with the
purpose of creating repeat, loyal customers.
Many business industries only see an increase in
sales during special events or peak seasons; that’s
unless they have a customer loyalty and rewards
program, which is designed to help them see an
increase in sales consistently.
Once you implement your loyalty program,
encourage every single customer – and potential
customer – to join for the best results.
Using email or text messages, you can be in direct
contact with your local customers, resulting in
repeat sales and higher profits.

More Profits. Your customers are likely to get
hooked on your rewards program, which is
great. The longer they stay, the more money you
will make in the long run. Does it look like
Monday night is your slowest night for the past
several months? Shoot out an email or a text
message to your program members and let them
know about an awesome special offer you have
just for VIP Club members on Monday nights. A
simple text like that could easily add a few extra
hundreds of pounds to your bank account.
Instant Contact with Club Members. Whenever
you get an idea about an offer to send to your
loyalty club members, there’s no waiting. You
can send it out instantly and many of them will
see it within minutes.

Erving Croxen

Contact me if you like a one-on-one Zoom Call  training

ervingcroxen@gmail.com

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782-234=4092

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23+ Years Marketing

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